Vivaldi And Brave Web Browsers To Block Google S Floc
This move by Google, however, has not gone well with privacy advocates, as they claim that FLoC, which is the search giant’s better alternative to third-party cookies doesn’t take users’ consent before tracking them across websites. Instead of protecting users’ privacy, it will actually expose their data more than ever before, privacy advocates added. For those unaware, FLoC, in Google’s words, is a new approach to interest-based advertising that both improves privacy and gives publishers a tool they need for viable advertising business models....